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Leon Festinger

  • ic7zi_cognitive_dissonance_is_the_mental_discomfort_or_tension
    Psychology

    Understanding Cognitive Dissonance: A Beginner’s Guide

    Cognitive dissonance is a mental discomfort experienced when holding two or more conflicting beliefs, values, or attitudes. This discomfort often leads to behavior changes or rationalization to reduce the dissonance.

    Read More Understanding Cognitive Dissonance: A Beginner’s GuideContinue

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